O desafio de atrair e reter o jovem da geração z para o cargo de motorista no transporte rodoviário

Abstract

Businesses in the traditional sectors, such as transport, are now in the challenge of attracting and retaining young generation Z. The present paper aims to deepen this challenge for the road transport companies that have the majority of their staff of drivers. This generation, composed of young people entering the labor market, born after 1995, has as a characteristic entrepreneurship, independence, the search for pleasure and happiness, as well as the difficulty in forming affective bonds. In this way, going beyond the practices already used by the carriers is not enough to attract and retain the young people to the position of driver. Through the answers to the questionnaires that had drivers and young apprentices included in transport companies, benchmarkings in companies of the sector and what has been done outside the country, we reached conclusions of which improvements can be done in the studied company, which is of road passenger transport - Saritur.