Transporte de encomendas: um estudo da atratividade para a construção de uma plataforma de negócio que promova o transporte de encomendas integrando o modal rodoviário de passageiros

Abstract

Road transportation has been declining passenger traffic in recent years. The arrival of low cost airliners , the expansion of credit to buy cars and the small improvement in the way of life of the brazilians have transformed the mass road passenger transportation throught the country. The need to innovate in order to stay alive in the market, inserted in this companies, most of them still family business, the search for job improvement, new markets and technological platforms that connect them with the new generations of brazilians. In this context, this study shows cleary feasible and attractive, where the view considering the reduction of delivery time for the final customer, the use of empty spaces of the baggage holds of the road passengers transportation companies as a anciliary revenue, and the autonomous transport apps for door-to-door service , consolidates the project as a highly collaborative innovation proposal for the market.