Gamificação: como aumentar o engajamento dos motoristas para uma condução mais segura e rentável

Abstract

This study presents a contribution model to increase the engagement of drivers in the segment of road passenger transport, by means of gamification, aiming at a safe and profitable vehicular driving, that generates benefits for all involved. Engaging people, according to their activity, provides better results for companies, however, people only engage in work if they realize that there is value in what they do, when they are part of something greater than their activity itself. The leader has a fundamental role in the intrinsic and extrinsic motivation of the teams, when he is assertive in maintaining these, manages to form a high performance team. Thus, to contribute to people's engagement, a current and assertive tool is gamification, as it generates a co-competitive movement among people in search of better results. For companies to achieve sustainable results, people's strategy and attitude must be aligned. It was applied a research and built together with the professional drivers of Viação Cometa the mechanics of gamification to support the already existing program in the company that aims to safe and profitable driving, the project contributed to optimize the performance of drivers, their level of engagement in the vision of its managers.