Corporate Performance Management (CPM): um estudo aplicado à empresa de transporte urbano de passageiros

Abstract

Companies now generate thousands of data in their processes, which become dispersed, making it impossible for a systemic and reliable view to manage the business. However, in order to have leadership in an increasingly competitive market, there must be an alignment between information and strategies, made possible by the use of tools that contribute to maximizing the analytical capacity of managers and business results. The CPM methodology eliminates the gap between strategy and execution, bringing with it a set of tools that allows unique access to information, facilitating the meeting of key performance indicators and the achievement of the organization's objectives. This study aims to implement Corporate Performance Management (CPM) in an urban passenger transport company.